THE YELLOW DIGI DUDES



"I will follow you,
Chorus (Follow you, follow you...)"

Come rain, sleet or shine... these yellow guys are always there for you!

Conceived in 2006 by telecommunications company DiGi together with its advertising agency Naga DDB, the Yellow Man mascot is part of a promotional campaign by Malaysia’s second largest telco to promote its nationwide coverage. The theme song was adapted from Ricky Nelson's 1963 hit "I Will Follow You".

The Digi dude is so popular that he has been steadily touring the country on numerous roadshows and on-ground appearances. Kids adore him. Grandmas remember him. He pops up at wedding receptions, birthday parties, school assemblies and F1 races. His Friendster account has almost 1,000 friends and 200 testimonials. And, check this out, the guy even has his own album!

However, not everyone is a fan of the Yellow Digi dude. You can see it for yourself in the video below...



Like the song? Click here for DIGI'S VERSION OF "I WILL FOLLOW YOU".

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